FIX YOUR FUNNEL.
ALIGN YOUR TEAMS.
GROW WITH CLARITY.

These aren’t just services, they’re your unfair advantage.

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Work With Novara

Choose the model that matches your needs

Fractional GTM LEADERSHIP

Need hands-on leadership to drive alignment and results?

I step in as a fractional CMO, Head of RevOps, or GTM leader. I own the roadmap, lead teams, and deliver outcomes. This is ideal for companies in transition, scaling fast, or filling a critical leadership gap.

Embedded support without full-time overhead
Brings clarity across teams and functions
Aligns GTM around what actually moves the needle

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executive advisory

You’ve got leaders in place. What they need is a sharper compass.

Advisory support gives your internal team the perspective and guidance they need to navigate GTM complexity. It's like having a trusted partner in your corner, sounding board, coach, and strategist in one.

Executive coaching and GTM oversight
Strategic guardrails and GTM recalibration
Builds internal confidence and clarity

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Strategic sprints
& Diagnostics

Sometimes, you need a fast clarity injection.

I lead targeted diagnostics and strategic workshops to untangle specific GTM challenges, align teams fast, and move your business forward. No fluff, just focused action.

High-impact GTM clarity without the wait
Aligns cross-functional teams quickly
Ideal for launches, restructures, or RevOps redesigns

AREAS OF EXPERTISE

Marketing Strategy & Demand Gen

Create scalable, high-converting campaigns that connect with the right buyers. From ABM to lifecycle journeys, your funnel gets smarter and more efficient.
Revenue Operations & GTM Alignment

Break silos and unify your go-to-market teams. I design the workflows, metrics, and operating rhythms that move deals forward and drive accountability.
Tech Stack Integration & Optimization

Your tools should work for you, not the other way around. I help integrate platforms like Salesforce, Marketo, HubSpot, 6sense, Demandbase, LeanData, and Bizible to unlock real-time insights and automation at scale.
Attribution, Forecasting & Funnel Insights

Build a data foundation you can trust. I implement multi-touch attribution, improve forecast accuracy, and expose drop-off points so you can optimize what matters most.
Brand Positioning & GTM Execution

Translate your brand into action. I align messaging, strategy, and channel execution to ensure your market presence drives pipeline, not just awareness.
Customer Lifecycle & Retention Strategy

Growth doesn’t stop at closed-won. I build post-sale marketing and success enablement strategies that deepen relationships, reduce churn, and drive expansion across the full customer journey.